Personal project


Shift attempts to destigmatize drugs by engaging in an open and honest dialogue about drugs through diptychs and gifs.

Media and government and their antagonist drug campaigns and regulations have been part of an ineffective plan. The existing ideology about drugs exerts pressure against an honest dialogue, further making it difficult for addicts to seek help. A drug epidemic is a sign of an underlying problem that isn’t being solved, and in response, the population begins using drugs to cope with the unresolved problem.

Drugs help Ali get through another day of depression while living in a war zone where he has nobody to depend on.

ali 1

Coping with war

War and coping with war

In “Afghanistan’s Child Drug Addicts,” Ramita Navai interviews Ali, a thirteen-year-old boy who’d been abusing heroin. Ali had witnessed several suicide bombings and airstrikes to which he lost all his family. Ali stated he rather not live than living through the war, further adding he sometimes wants to kill himself. Drugs were helping him cope. He could escape the war for a limited time enabling him to live through another day.

While approaching this pair of visual essays I realized Ali had a story and the word “story” corresponded with movies, so I began my visual research on movie posters. Considering humans connect with faces more than abstract shapes, the presence of a figure is an important element. The warplanes are replaced with opium poppies and syringes, and the soldiers with sheep.


Heroin and Diamorphine are synonyms, what matters is how they are taken. The intention to achieve euphoria or homeostasis is the biggest difference.


Diamorphine Hydrochloride vs Heroin

Diamorphine Hydrochloride vs Heroin

Drugs are used to cure diseases but what’s the difference between the medical drug and the street drug? Diamorphine is a synonym for heroin. The major differences between the two are that Diamorphine Hydrochloride is made in a clean environment, it’s more stable and potent and patented, and the manufacturer is validated. The manner in which the drug is consumed can mean healing or self-destruction.

Diamorphine Hydrochloride and Heroin are products (hypothetically from different companies), therefore the pair was treated as advertisements. The audience knows the dynamic of an ad and it was in my best interest to take an advantage of that to create clear meaning.