YSDN2017 is a travelling showcase of the York/Sheridan Program in Design graduating class of 2017's work.

The Challenge

To create a brand identity for YSDN class of 2017 which distills the voice of each student into a single form.

My Role

I was first part of the Branding Team and once we had set the brand guidelines, I shifted to the Editorial Team.


Adobe Indesign, Adobe Illustrator, Adobe Photoshop

The eight lines represent our education consiting of 4 years and 8 semesters.

The line library represents the variation in each student's educational journey. Below: a hundred poster wall at the YSDN2017 brand launch during the Toronto Design Offsite.

The students could choose between a manifesto, case study or gallery to showcase their work in the publication.