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Drop Mobility

Drop Mobility works with cities to bring last-mile mobility solutions for riders, and a custom organized operation that works for unique geographies and demographics.

The Challenge

Make the brand and its products appealing, user-friendly and usable for not only users but also partners and investors.

Tools

Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Indesign




Scan

Find a bike or scooter through the Drop app and scan the QR code on the bike or scooter unlock automatically.

Ride

It’s all yours! You’re encouraged to wear a helmet, and you must follow all local laws while riding any Drop vehicle.

Park

Park at a designated parking hub marked as orange boundaries in the app or secure the vehicle by attaching it to any existing infrastructure with the orange cable.

Lock

Push the lever down to lock the bike to get prompted with the photo screen. Submit a photo to end the trip.

App

Just scan the QR code to unlock the bike and ride. The Drop app particularly tends to parking instructions to encourage responsible use and for riders to end trips correctly for organized operation. The app can be further customized based on the needs of the partner— add or remove features; custom branding, communication, and more.

Top— default Drop app
Bottom— RideKC and UBC

The backend software provides our partners and ourselves with helpful insights into how people move to initiate meaningful iterations to the system and create more delightful experiences for users. The in-app admin and web admin both use data visualization to showcase data which is easier to read and give quick overviews to make the decision-making process more intuitive.

Other collateral

Built a design repository for the entire team to access all design materials such as icons, illustrations, infographics, diagrams, logos, decks, documents and photos. I worked with both print and digital media such as editorial design, websites, signage, photography while keeping brand cohesiveness in mind to build Drop Mobility's design language.