Bee populations have been declining since 1990 but it was only identified as a problem in 2006. One-third of the food depends on bee pollination yet these crops poison the bees themself. Find a target audience and design an infographic to address the issue.
Applied Arts Student Awards, Honourable Mention Cineplex Digital Media Award for Information Design, Honourable Mention Gravity Inc Award for Social Good Design
Adobe Indesign, Adobe Illustrator
Our farming practices have been destroying our ecosystem, monocultures provide little nutrition to the bees, and the use of pesticides and insecticides are either killing bees on contact or over time. Businesses like commercial beekeeping have emerged which manually transport bees to the crops for pollination, but the bees are fed low protein diets and kept in horrible conditions resulting in even shorter life spans.
I found it important to not only identify the causes of decreasing bee populations but also a possible solution which a group of engineering students at Harvard are working on. Although Robobees hold potential, bees do more than pollination.
It is estimated that one-third of the food that we consume every day relies on bee pollination. But these crops are sprayed with lethal chemicals which bees unwillingly ingest. Because supply-demand regulates the economy, it is in consumers' interest to change their behaviour to foster change in the suppliers' behaviour. It is much harder to shake billion dollar pesticide corporations who have eluded farmers into using harmful chemicals on their crops.
The project began with a thorough research on bees, farming practices, and the chemical industry to gain a personal understanding of the problem. I later researched the statistics, and sketched approaches to information systems.